News & Insights

How have the biggest Brands leveraged AI to get ahead of their competition?

Dec 12 2023

The strategic use of AI provides a powerful toolkit not only to innovate and improve efficiency but also to deliver exceptional experiences to customers. As technology continues to advance, businesses that embrace and harness the potential of AI are more likely to stay ahead of the competition in the rapidly evolving business landscape. Let us look at a few examples of how big brands are leveraging AI.

Companies all over the world utilize AI in their operations to enhance different aspects of their businesses:

• Nike and Adidas both leverage AI for product development, supply chain optimization, and personalized shopping experiences.
• Disney focuses on using AI to create more immersive and engaging entertainment experiences for its guests.
• Unilever utilizes AI for new product development, supply chain enhancement, and environmental impact reduction.
• Procter & Gamble relies on AI for new product development, manufacturing process improvement, and personalized shopping experiences for customers.
• Salesforce relies on AI to drive its customer relationship management (CRM) platform, enabling businesses to enhance their sales and marketing performance.
• Adobe harnesses AI to empower its Creative Cloud suite of productivity tools, assisting businesses in crafting more captivating and personalized marketing content.

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