Digital Marketing

Strategic digital planning is crucial in determining the right audience, the types of services required, and the focus areas of digital marketing. We deliver values and quantify results through our integrated digital strategies and thinking.

With our strong digital capability, we help our clients connect with their consumers by leveraging all possible digital touchpoints. Our digital marketing expertise lies not only for the China market but also for the global market.

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    Technologies We Work

    Our Engagement Models

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    Fixed Cost Projects

    • On time
    • On budget
    • Proven quality
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    Combine Hiring

    • Pay as you go
    • Multiple capabilities
    • Real time
    • Single POC
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    White Label Outsource

    • Flexible
    • Confidential
    • Integrated and full services
    • Dedicated project manager
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    Full-Time Hiring

    • Capacity building
    • Scaling up
    • Onshore and offshore
    • Extended team
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    Outsourced Product Development

    • Ideation
    • Design and Development
    • Re-engineering
    • Product support and maintenance
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    Offshore Development Center

    • Fully managed team
    • Complete transparency
    • State-of-art infrastructure and process
    • Partnership approach

    Embrace Strategies To Stay Competitive

    Stay attuned to evolving consumer behaviors, adopt data-driven insights, and optimize campaigns across various platforms not only in China but also globally. Our commitment to adapting and innovating helps ensure that brands remain relevant, engage their audiences effectively, and ultimately thrive in the ever-changing digital marketplace.

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    Frequently Asked Questions

    Common digital marketing channels include social media, search engines, email marketing, content marketing, influencer marketing, and display advertising.

    CRO is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.

    Success metrics can include website traffic, click-through rates (CTR), conversion rates, return on investment (ROI), social media engagement, and customer acquisition cost (CAC).

    Analytics tools help track and analyze the performance of digital marketing campaigns. They provide insights into user behavior, campaign effectiveness, and areas for improvement.

    Some emerging trends include voice search optimization, video marketing, artificial intelligence in marketing automation, personalized experiences, and the growing role of social commerce.

    Businesses can use audience segmentation, demographic data, user behavior analysis, and social media targeting tools to reach their desired audience more effectively.

    Digital marketing can benefit a wide range of businesses, from small startups to large corporations. However, the strategies and tactics used may vary based on the industry, target audience, and business goals.

    Our Latest News

    axiusSoftware exhibits its Metaverse Solutions at the 10th World Internet Conference, China.

    Nov 12 2023

    axiusSoftware was humbled to participate in and exhibit its Metaverse Solutions at the 10th World Internet Conference (WIC). The 2023 World Internet Conference (WIC) Wuzhen Summit was held from November 8 to 10 in Wuzhen....

    axiusSoftware attends 16th China-LAC Business Summit

    Nov 04 2023

    It was indeed an honor for Jayanta and Kiki, Co-Founders of axiusSoftware, to attend the 16th China-LAC Business Summit here in Beijing. With this year's Summit theme of "One Innovation. Shared Development", axiusSoftware had the opportunity to showcase our Digital products and services as exhibitor...

    axiusSoftware : Driving the Digital Revolution With its Cutting-Edge Solutions

    Sep 15 2023

    Kiki Li and Jayanta Nandy, two dynamic leaders who lead the award-winning software development and digital consulting firm axiusSoftware (Envision an Empowered Future)™, rightfully take pride in being market innovators and trailblazers that empower businesses on their journey toward digital tran...

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