News & Insights

How are major brands leveraging AI and ML to personalize Mother’s Day experiences?

“Mother” – The most powerful word that shapes our lives with love, wisdom, and unwavering support. And in this digital world, brands are also leveraging AI and ML technologies to enable their businesses to create more personalized and memorable experiences for Mother’s Day, fostering deeper connections while driving customer satisfaction and loyalty.

• Hallmark analyzes past card purchases and browsing behavior to suggest pre-written messages or customization options like adding photos or memories
• Spotify’s “”Made for Mom”” playlist uses AI to analyze user listening habits and curate a personalized mix of classics from mom’s era and songs by her kids’ favorite artists.
• Shutterfly employs AI to assist in creating personalized photo gifts, suggesting layouts and generating collages based on selected photos, simplifying gift creation and adding meaning.
• Amazon’s AI-driven predictive logistics analyzes past Mother’s Day trends and customer behavior to stock popular gifts and ensure timely deliveries, improving the customer experience.